Earlier this year, Nike released a pair of smart basketball trainers with self-lacing technology. "Length and width don't provide nearly enough data to get a shoe to fit comfortably. Using the latest Web AR technology we created a game that was fun to play and drove Nike Membership by offering key unlocks. Focus Mind Buenos Aires, Argentina. Called Nike Fit, the tool – available as both in-store and at-home options – aims to address the problem of customers ordering and wearing the wrong-fit shoe. In the run up to Air Max Day we created an Augmented Reality experience for consumers to play and unlock discounts at Nike Factory Stores all across Europe in 183 locations and in 13 languages. Aider les clients de la marque à choisir la bonne taille de paire de chaussures sur l’application mobile ou dans les boutiques. Edouard d'Ormoy Nike is updating its app with a new augmented reality tool that will measure your feet so that it can sell you sneakers that actually fit Nike Fit will also be used in-store. Sur Internet, impossible désormais de choisir la mauvaise taille. 2 . Focus Mind. Les champs obligatoires sont indiqués avec *, GUIDE-PRIX.COMConnaitre le prix de vos travaux, DEVIS-CONSTRUCTION-MAISON.FREstimer le prix de votre maison, LEBONCHANTIER.COMArtisans, Trouvez des chantiers prés de chez vous, Nike commence à miser sur la réalité augmentée de façon massive, Source : https://mobile-ar.reality.news/news/nike-begins-using-augmented-reality-for-sneaker-fitting-mobile-app-retail-stores-0197325/ - Crédit : Next Reality. Nike hopes the tool will reduce the number of size-related returns and increase customer satisfaction. The … Nike thinks it can change that with a new addition to its smartphone app that leverages the power of augmented reality to perform a super-accurate You might think you do, but there's a good chance you're walking around in shoes that aren't actually a perfect fit. Votre adresse de messagerie ne sera pas publiée. "Operational progress is what moves the needle" towards ... Nike launches first maternity sportswear collection, Nike ISPA apparel is designed for extremes of everyday life. Nike store in Paris just launched a new device that allows customers to choose sneaker color and apply it to shoes with the help of augmented reality technology. https://www.engadget.com/2017-11-06-nike-snkrs-augmented-reality-bots.html Applications et logiciels, Réalité augmentée You will shortly receive a welcome email so please check your inbox. Nike collaborated with a high tech orthotics company to develop the technology to allow customers to scan their feet using the Nike app. augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. Nike has launched an app setting that provides "hyper-accurate" sizing recommendations for each of its shoes by scanning your feet with a smartphone camera. Then, if you go to buy a Nike Air Zoom Pegasus you might see another size," explained the brand. En Focus Mind somos … 1. 34 . We will only use your email address to send you the newsletters you have requested. Dezeen Daily is sent every day and contains all the latest stories from Dezeen. Place désormais à l’expérience consommateur. Customers will be asked to stand on a special Nike Fit mat, while the shop assistant scans their feet using the Nike app. "Three out of every five people are likely to wear the wrong size shoe," said Nike. Published: November 6th 2020. The tool – which is a part of the existing Nike app – uses augmented-reality technology to scan your feet with a smartphone camera, mapping each foot's dimensions using a 13-point measuring system. 510 . NIKE is updating its app with a new augmented reality tool which measures your feet with perfect accuracy. The campaign consisted of 2 launches, Cyber month and Gifting month, each with their own distinct red and green colour-ways. The sizing predictions are programmed using artificial intelligence, meaning that the more people use it, the more accurate it will become. Cet outil en réalité augmentée sera déployée dans les applications mobile Nike en juillet en Amérique du Nord et en août pour l’Europe. "For example, if you have used Nike Fit to scan your feet and you go to purchase a Nike Cortez on the Nike app, you won't see a run of sizes anymore," said Nike. 11 mai 2019 Nike thinks it can change that with a new addition to its smartphone app that leverages the power of augmented reality to perform a super-accurate scan of your feet, matching The number of size-related returns and increase customer satisfaction dans la collection, prenant en compte les de... Develop the technology to allow customers to scan their feet using the latest Web AR we. Created a game that was fun to play and drove Nike Membership by offering key.. Shopping experiences worldwide details to anyone else without your consent app Enfrentar puntos de modernos... Problem. `` go to buy a Nike Air Zoom Pegasus you might see another size, '' the. Reduce the number of size-related returns and increase customer satisfaction. `` type de chaussures ( courses classique. 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